At iGB Barcelona 2025, we had a great chat with George Gerakanakis, the Head of Acquisition at Campeon Gaming, joined by Rahul Pant from Affnook.
This episode of NookTalks by Affnook gave us a closer look at how Campeon Gaming is growing in the iGaming world and what keeps them ahead of the competition.
George has been in the iGaming industry for more than 11 years, and he shared his thoughts on what it takes to run multiple brands, maintain transparency with partners, and build trust that lasts.
The conversation showed us that Campeon Gaming’s success comes from three key values — integrity, innovation, and collaboration.
About Campeon Gaming
Campeon Gaming is a direct advertiser that runs several of its own gaming brands using a custom-built platform.
But that’s not all, they also help other businesses launch their own casinos or iGaming platforms by offering B2B turnkey and white-label solutions.
This means that Campeon isn’t just focused on their own success — they also help others in the industry grow.
Their setup allows them to innovate faster, scale globally, and deliver high-quality gaming experiences to players everywhere.
As George explained, Campeon operates in Tier 1 and Tier 2 markets around the world and holds an international license, ensuring fairness, safety, and trust for everyone involved.
Why Networking Matters in iGaming
When Rahul asked George what brought him to iGB Barcelona, his answer was refreshingly honest.
“After 11 years in the industry, I’ve learned that conferences like these aren’t just about finding new leads,” he said. “They’re about meeting people face-to-face, reconnecting with partners, and solving challenges together.”
George believes that while video calls are convenient, real connections happen in person.
Events like iGB Barcelona give industry professionals a chance to build stronger relationships, exchange ideas, and work through issues directly — something that online meetings just can’t replace.
He added that face-to-face networking helps companies build trust and find new ways to collaborate. In a business built on partnerships, this personal connection makes all the difference.
The Challenge of Running Multiple Brands
Managing several brands is never easy, and George was open about the challenges that come with it.
One of the biggest challenges, he said, is distributing traffic correctly — making sure that the right campaigns reach the right audiences in the right countries. Getting this balance right helps improve results and ensures that every marketing effort is used effectively.
Another important challenge is maintaining transparency — especially between operators and affiliates.
“Transparency is mandatory for both sides,” George said. “Affiliates need access to accurate, up-to-date data — even live stats — so they can make the right changes and improve performance.”
By being transparent, affiliates can monitor how their campaigns are performing and adjust them quickly to get better results. It’s about making sure everyone has the information they need to succeed.
Why Transparency Builds Trust
Throughout the talk, one word kept coming up — transparency.
George believes that clear communication is the foundation of any good partnership. Affiliates should always understand how their commissions are calculated and what affects their earnings.
“The commission structure must be simple and understandable for everyone,” he explained. “Affiliates should never have to guess why their CPA wasn’t triggered or how negative carryover affects their commission.”
When everything is open and easy to understand, partners feel respected and confident — and that leads to long-term relationships.
Rahul added that using a good affiliate tracking platform like Apptrove helps make this possible.
It gives companies a clear view of their data, helps track conversions accurately, and ensures that everyone stays on the same page.
How Technology Helps Affiliates Succeed
George also talked about how technology is transforming affiliate marketing in the iGaming space.
Having their own custom-built platform gives Campeon Gaming the flexibility to innovate faster and adapt to new market needs.
He shared that having real-time tracking, clear dashboards, and live data access helps both affiliates and operators make better decisions.
It also creates a more collaborative work environment, where everyone is working toward the same goals.
Platforms like Apptrove make it easier to automate reports, analyze performance, and improve communication — all of which help build stronger, more profitable partnerships.
Key Takeaways from the Conversation
Here are some simple but powerful lessons from George’s insights at iGB Barcelona:
Networking matters more than ever. Meeting your partners in person helps build stronger, more meaningful relationships.
Transparency is the key to growth. Clear communication and honest reporting keep everyone aligned and successful.
Think globally, act locally. Managing multiple brands means understanding each market’s unique needs.
Use technology wisely. A strong tracking and analytics platform helps affiliates and operators work better together.
Final Thoughts
The chat between Rahul Pant and George Gerakanakis summed up what the iGaming industry is really about — trust, technology, and transparency.
Campeon Gaming’s journey shows how a company can grow by focusing on people first — through honest communication, innovative tools, and long-term partnerships.
As George said, conferences like iGB Barcelona aren’t just about making deals — they’re about building connections that last.
That spirit of collaboration is what keeps Campeon Gaming, and the iGaming industry as a whole, moving forward.
